Price comparison site offers 'lead service' to advisers

Nicola Brittain
clock

Consumer independent price comparison website Payingtoomuch has developed a service that pairs customers with new advisers, and advisers with new leads.

The service, called ‘Find An Adviser', will be incorporated into its consumer facing website. When a consumer requests advice Payingtoomuch will email their local adviser firm with no charge for the lead. In addition to this, the site will provide an adviser's clients with an online capability for existing clients requiring non-advised products.  Consumers will also be provided with a list of financial advisers who have agreed to provide them with 30 minutes worth of free financial advice. Advisers will also be able to set up their own branded version of the service and provide ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why human connection remains central in a digitally enabled advice sector

Why human connection remains central in a digitally enabled advice sector

'It is clear that the sector is moving through a significant period of transformation'

Tim Riseborough
clock 17 December 2025 • 3 min read
Why advisers shouldn't rush into private markets

Why advisers shouldn't rush into private markets

'There's only so long the hamster wheel can keep turning'

Justin Cash
clock 15 December 2025 • 4 min read
Adviser workload set to rocket ahead of IHT on pensions changes

Adviser workload set to rocket ahead of IHT on pensions changes

Large volumes of clients will need reviews of financial plans

Isabel Baxter
clock 15 December 2025 • 3 min read