IFAs selling protection on price 'worse than comparison sites'

Consumers in the market are being let down by advisers who tend to recommend critical illness (CI) products on price alone and who do not explore how policies vary, Carr said. Conversely, some comparison sites, such as Payingtoomuch.com, are now presenting consumers with other variables on which to select a product, prompting them to select comprehensive cover even though it may be more expensive. Carr said: "In Protection Review adviser training sessions we talk about how CI policies vary, [for example by] including early stage cancers, but there are always a few who say ‘this is too...