Equity release lender Pure Retirement launches

The product is available to retirees over the age of 70. LTV ratios begin at 36% rising to 45% at age 78 after which ratios are capped with no upper age limit. Paul Carter, managing director of Pure Retirement, said: "We are immensely proud to be the first new provider to enter the market for more than three years and we are all hugely excited at the path lying before us in the months and years ahead. "We anticipate that our launch will open the door for more prospective providers which in turn will ensure the sustained health and growth of the equity release market." Features of t...