An award-winning campaign designed to demonstrate the real-life benefits of income protection has gone live.
The charity-led 'Seven Families' initiative, organised by the Income Protection Task Force (IPTF) and backed by almost 20 insurance providers, will see seven uninsured people who have lost their income because of a serious or long-term illness or disability given a tax-free income for one year. The first family to benefit are the Clarkes, currently living on a narrowboat due to financial difficulties brought about following wife Tracey's loss of almost all her sight. She was previously a pharmacy technician, and the family will receive a monthly payment of £600. Aviva, PruProtect, Fri...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes