Adviser hotspots: The best (and worst) places to be a financial adviser

Carmen Reichman
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Truro is the best place to be a financial adviser in the UK based on the level of interest in advice among the population, according to research.

The Cornish city had the highest amount of traffic through unbiased.co.uk's 'find an adviser' tool relative to its population, with almost 10% of people searching for advice in 2014. It topped the leader board for the second consecutive year, followed by fellow southern cities Stevenage and Salisbury. Scotland also featured more strongly in advice searches through the site, particularly the areas Kilmarnock and Motherwell. At the other end of the scale were Liverpool, Sunderland and Durham, which made the least number of enquiries for advice relative to the number of people aged 16...

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