The best communication strategy for advisers to keep clients happy is to contact them 11 times a year, according to a survey which tracked client satisfaction.
Clients are more likely to give a negative review of their experience when interaction levels dip below this level, the survey said. Clients who see their relationship manager six times a year gave a satisfaction score of poor while this changed to moderate for those who see their adviser nine times. By contrast clients considered it a good service to be contacted 11 times a year. Related reading: FCA in-house funds review uncovers communication failings The survey was released by NPG Wealth Management, SEI and Scorpio Partnership after consulting 3,113 investors globally. ...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes