Sheriar Bradbury: Undercharging is detrimental to advice

Bradbury could not put a price on how much advice should cost but said undercharging means charging a fee that doesn't cover the cost of the work and time involved. Bradbury Hamilton charges between £250 per hour and £395, depending on the complexity of the case. Some cases get levied a risk premium on top. Alternatively he charges between 1% and 5% upfront depending on the value of the assets, and between 0.5% and 1% for an ongoing service. Advisers who undercharge create a sense that the work involved in giving advice is cheap, leading consumers to believe they are being ripped o...