Public opinion supports ethical investing 'kitemark' - research

Advisers top source for investment information

Hannah Godfrey
clock • 3 min read

Public opinion supports the introduction of a kitemark-style label to help identify financial products that operate in a sustainable or ethical way, according to research commissioned to mark Good Money Week.

Of the 2,171 adults surveyed, almost two-thirds (63%) backed the idea, while some two-fifths (43%) said it would make them more likely to buy a financial product. The poll also found more than two-thirds (69%) of the public would back a new law requiring financial advisers to ask all customers if they would like to exclude specific sectors or companies from their investments and savings. The support did vary from region to region. London proved to be the area with the strongest support for sustainable and ethical investment, with more than half (55%) wanting to make some kind of positive...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers have opportunity to deepen private market engagement

Advisers have opportunity to deepen private market engagement

Most client allocations to private markets are either 5%-10% or 1%-5%

Isabel Baxter
clock 18 November 2024 • 2 min read
Royal London cuts number of governed range portfolios

Royal London cuts number of governed range portfolios

Renaming remaining portfolios to reflect level of investment risk

Jenna Brown
clock 18 November 2024 • 1 min read
AJ Bell cuts fees across multi-asset income range

AJ Bell cuts fees across multi-asset income range

£1.5bn of inflows this year

Beth Brearley
clock 14 November 2024 • 1 min read