AE will need 'elevator pitch' to engage consumers - Gregg McClymont

Addressing Aviva AE Pre-Review Summit

Victoria McKeever
clock • 2 min read

Auto-enrolment (AE) is going to need an 'elevator pitch' - a short and persuasive sales message - if it is to overcome the future challenges of consumer engagement, Aberdeen Asset Management head of retirement Gregg McClymont told the Aviva AE Pre-Review Summit.

The event coincided with the publication of Aviva's Pre-Review of auto-enrolment, which was carried out ahead of the government's own upcoming review and included the group's "10 steps to AE success". These cover four different aspects of potential reform: adequacy, scope, consolidation and engagement. In it, Aviva argued the total auto-enrolment contributions - that is, from employer, employee and tax relief - should be phased up to reach a minimum of 12.5% by 2028. The group also called for the adoption of a flat rate of tax relief, rebranded as a 'savers bonus'  to aid consumer unders...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Divorce, pensions and professional collaboration in the HNW world

Divorce, pensions and professional collaboration in the HNW world

'Beware the attraction of the simple solution'

Richard Kershaw
clock 16 February 2026 • 3 min read
A century of the state pension – and why the next redesign is overdue

A century of the state pension – and why the next redesign is overdue

'A pension promise only works if contributors believe it is fair and durable'

Adam Cole
clock 16 February 2026 • 4 min read
Pensions: The overlooked asset in divorce settlements?

Pensions: The overlooked asset in divorce settlements?

Practical steps to narrow the divorce pension gap

Alistair Myles
clock 11 February 2026 • 5 min read