AE will need 'elevator pitch' to engage consumers - Gregg McClymont

Addressing Aviva AE Pre-Review Summit

Victoria McKeever
clock • 2 min read

Auto-enrolment (AE) is going to need an 'elevator pitch' - a short and persuasive sales message - if it is to overcome the future challenges of consumer engagement, Aberdeen Asset Management head of retirement Gregg McClymont told the Aviva AE Pre-Review Summit.

The event coincided with the publication of Aviva's Pre-Review of auto-enrolment, which was carried out ahead of the government's own upcoming review and included the group's "10 steps to AE success". These cover four different aspects of potential reform: adequacy, scope, consolidation and engagement. In it, Aviva argued the total auto-enrolment contributions - that is, from employer, employee and tax relief - should be phased up to reach a minimum of 12.5% by 2028. The group also called for the adoption of a flat rate of tax relief, rebranded as a 'savers bonus'  to aid consumer unders...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Preparing for 2029: Adapting to the Budget's salary sacrifice cap

Preparing for 2029: Adapting to the Budget's salary sacrifice cap

'While this policy alters the landscape, it arguably represents an adjustment rather than a fundamental reform'

Steve Charlton
clock 22 December 2025 • 3 min read
Utmost to sell life and pensions business to JAB Insurance

Utmost to sell life and pensions business to JAB Insurance

To focus on wealth solutions business

Jen Frost
clock 22 December 2025 • 2 min read
Editor's view: How disjointed is the government's salary sacrifice change?

Editor's view: How disjointed is the government's salary sacrifice change?

The editor's Friday Night Takeaway from 19 December

Jen Frost
clock 19 December 2025 • 3 min read