Former Sense Network head of marketing Phil Bray has left the adviser network to launch his own consultancy, providing marketing and outsourced services for advisers.
Bray (pictured) left Sense in December to launch The Yardstick Agency on 10 January. The venture will provide marketing support as well as outsourced marketing services for financial advisers, planners and mortgage brokers. Bray also plans to launch a training element for advisers, the Yardstick University, later in the year. According to Bray, Yardstick's unique selling point will be his background working across marketing, advice and compliance, which enables him to offer support to advisers for producing "compliant marketing". Bray said he decided to leave adviser network Sense ...
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