Unbiased reports surge in consumers seeking advice

Up almost 60% on last year

Victoria McKeever
clock • 1 min read

Unbiased has reported a 57% increase of visitors to its directory site, saying more consumers were currently looking for advice than ever before.

The adviser directory said it had seen an "exceptional" rush of visits to the site on what is known as ‘Advice Day', which is the first working Monday of the year and generally the most popular day for seeking professional financial advice. Pension advice remained the most in demand but searches for mortgage advice had become almost as popular this year. This was followed by searches related to investment advice, protection, savings, tax and finally, business. Unbiased said the New Year often triggered plans for home-buying, changes to a family business or divorce, prompting the searc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK and European markets open on a positive but tariff damage remains unresolved

UK and European markets open on a positive but tariff damage remains unresolved

FTSE 250 lowest in over one year

Sorin Dojan
clock 08 April 2025 • 2 min read
Perspective completes nine acquisitions bringing total to 116

Perspective completes nine acquisitions bringing total to 116

Adds £900m assets under advice

Sahar Nazir
clock 08 April 2025 • 2 min read
MKC Wealth acquires Yodelar

MKC Wealth acquires Yodelar

Deal brings £120m in assets and 270 HNW clients under MKC’s management

Sahar Nazir
clock 08 April 2025 • 2 min read