Only 'Just' - post-merger rebrand for Just Retirement and Partnership

Phased approach over 2017

Hannah Godfrey
clock • 1 min read

The merger between Just Retirement Group and Partnership Assurance has led to the creation of a new overarching brand - 'Just'.

The group said the new brand would be rolled out across the group in a phased approach, starting with underwritten retirement income solutions in January, with the aim of completing the project by the end of 2017. Just chief executive Rodney Cook (pictured) said: "Following the merger, a huge amount of work has been undertaken to develop a brand that not only represents the expertise, knowledge and vision of both businesses but highlights our commitment to consumers and business partners. "We are here to help people get the most out of their retirement by providing market-leading prod...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Tatton-backed Absolute Financial snaps up second IFA

Tatton-backed Absolute Financial snaps up second IFA

HR Independent Financial Services joins as the firm eyes eight more

Isabel Baxter
clock 23 March 2026 • 1 min read
GAM Alternatives managers call for Liontrust strategic review and sale

GAM Alternatives managers call for Liontrust strategic review and sale

Performance criticised

Patrick Brusnahan
clock 23 March 2026 • 2 min read
Nine Edge Wealth CEO on plans to recruit former athletes

Nine Edge Wealth CEO on plans to recruit former athletes

Financial services industry is a ‘great place’ for former sportsmen

Sophia Panayi
clock 23 March 2026 • 3 min read