Only 'Just' - post-merger rebrand for Just Retirement and Partnership

Phased approach over 2017

Hannah Godfrey
clock • 1 min read

The merger between Just Retirement Group and Partnership Assurance has led to the creation of a new overarching brand - 'Just'.

The group said the new brand would be rolled out across the group in a phased approach, starting with underwritten retirement income solutions in January, with the aim of completing the project by the end of 2017. Just chief executive Rodney Cook (pictured) said: "Following the merger, a huge amount of work has been undertaken to develop a brand that not only represents the expertise, knowledge and vision of both businesses but highlights our commitment to consumers and business partners. "We are here to help people get the most out of their retirement by providing market-leading prod...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Quilter pre-tax profits up 12% to £112m in H1

Quilter pre-tax profits up 12% to £112m in H1

Record core net flows of £6bn

Jenna Brown
clock 06 August 2026 • 2 min read
Royal London reports strong early take-up of targeted support proposition

Royal London reports strong early take-up of targeted support proposition

Provider plans to expand into pensions this year

Isabel Baxter
clock 06 August 2026 • 4 min read
Foster Denovo makes first acquisition of 2026

Foster Denovo makes first acquisition of 2026

Snaps up North East advice firm Shaun Carr Financial Services

Isabel Baxter
clock 05 August 2026 • 2 min read