Unbiased tests adviser response time with new rating

'Response rating' out of 10

Victoria McKeever
clock • 2 min read

Unbiased has launched a 'response rating' based on how promptly advisers act on enquiries in an attempt to help them reach more consumers and also show users how likely an adviser is to answer their enquiry quickly.

Scored out of 10, the ratings will focus on activity over the previous 30 days and be based on how quickly advisers accept or reject consumer enquiries. They will be generated automatically rather than scored by consumers. Unbiased said the aim was for the rating not only to generate a more objective and more accurate assessment of advisers but also to give the adviser access to more enquiries and an opportunity to add a competitive edge. Advisers will also be suscepitble to negative scoring, with Unbiased deducting points if advisers leave an enquiry to expire, which happens after 12...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

‘Hyper-personalisation and fintech disruptors are reshaping financial advice’

Sneha Shah
clock 15 April 2025 • 3 min read
News editor's view: A week of acquisitions and consolidation

News editor's view: A week of acquisitions and consolidation

The news editor's Friday Night Takeaway from 11 April

Sahar Nazir
clock 14 April 2025 • 3 min read
London pushed out of top five wealthiest cities as millionaires exit

London pushed out of top five wealthiest cities as millionaires exit

Comes as Labour cracks down on non-doms

Sahar Nazir
clock 09 April 2025 • 1 min read