Financial apps give providers edge among millennials

'Engaging with Millennials' report

Hannah Godfrey
clock • 2 min read

Tech-native millennials are more likely to use providers offering financial and savings applications with innovative features, according to research commissioned by business services firm Dunstan Thomas.

The nationwide study Engaging with Millennials found millennials were early adopters of savings and investment management on mobile devices with almost half (45%) saying they were currently using banking apps on their smartphone and tablets. About 12% were using investment platforms for trading and to stay on top of fund performance and shareholdings, the research found. The firm questioned 1,000 millennials aged between 23 and 36 online last December. Of a range of future digital fintech innovations the concept of micro-saving via contactless payment card was the most favoured amo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA: Most firms unable to meet bereavement claims performance levels

FCA: Most firms unable to meet bereavement claims performance levels

Call for improved bereavement handling times

Cameron Roberts
clock 22 November 2024 • 3 min read
ETF providers launch unlisted share classes to tackle slow MPS adoption

ETF providers launch unlisted share classes to tackle slow MPS adoption

Technological and cost barriers

Valeria Martinez
clock 22 November 2024 • 5 min read
Advisers expect regulation to limit time taken on giving advice

Advisers expect regulation to limit time taken on giving advice

Industry expects it will constrain their ability to meet demand

Isabel Baxter
clock 22 November 2024 • 2 min read