Financial apps give providers edge among millennials

'Engaging with Millennials' report

Hannah Godfrey
clock • 2 min read

Tech-native millennials are more likely to use providers offering financial and savings applications with innovative features, according to research commissioned by business services firm Dunstan Thomas.

The nationwide study Engaging with Millennials found millennials were early adopters of savings and investment management on mobile devices with almost half (45%) saying they were currently using banking apps on their smartphone and tablets. About 12% were using investment platforms for trading and to stay on top of fund performance and shareholdings, the research found. The firm questioned 1,000 millennials aged between 23 and 36 online last December. Of a range of future digital fintech innovations the concept of micro-saving via contactless payment card was the most favoured amo...

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