Brits unwilling to pay the going rate for financial advice

Baby boomers less willing to pay than millennials

Hannah Godfrey
clock • 2 min read

More than three quarters (76%) of Brits would refuse to pay the typical hourly fee for financial advice, a survey from Legg Mason has found.

According to unbiased.co.uk, the average hourly fee in the UK for financial advice is £150, which the survey found a mere 10% of Britons were willing to pay. Just more than a third (36%) of the 900 UK investors asked in Legg Mason's fifth annual global investment survey said they would refuse to pay anything at all. Of the remaining respondents, just less than a third (29%) said they would pay a maximum of £49 per hour, while a further 11% said they would pay between £50 and £149. Baby boomers unwilling to pay The survey found baby boomers were the generation least willing to pay...

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