Half of advisers surveyed said that marketing was the biggest skills gap in their business, according to research conducted by COVER in partnership with Aviva.
In addition, 50% of respondents said they would like to invest more time into marketing in order to grow their businesses, suggesting a desire to improve in this area despite the skills gap. Elsewhere in the report, advisers identified ‘digital marketing' as the type of marketing that they most struggle with. The advisers surveyed said that insurers could ‘do much more' to help them with marketing and further business development. Professional Adviser's sister title COVER and Aviva launched the Protection Adviser View 2017 earlier in the year, gathering the responses of 297 special...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes