Hinged on promises to modernise and simplify protection, the new insurer will focus on life, critical illness cover and income protection under the 200-year-old Guardian trading title.
Last December, Gryphon Group Holdings acquired the trading rights for Guardian, an insurance brand formed in 1821. Trading as Guardian and backed by £180m funding, the new protection-focused insurer will concentrate on five areas: simplifying and broadening products; technological liberation without legacy; customer fairness: forward-thinking underwriting and more meaningful customer care. While one of the main driving force from an insurance perspective is providing protection to the large number of UK families without it. "Nothing is more important than ensuring our loved ones ar...
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