Advisers are reacting to a jump in enquiries about later-life finances by reshaping their businesses to address client concerns, according to research by Prudential.
A poll of advisers conducted on behalf of the insurer found almost nine in 10 (86%) of them had seen an increase in demand for advice on later-life planning in the past year. Some two-fifths (43%) of advisers questioned said enquiries about long-term care had increased and 37% said they were now being increasingly asked for support with setting up lasting powers of attorney (LPAs). More than a third (34%) had been asked for financial advice about coping with physical and mental impairment in later life. According to the Pru, the increase in enquiries about later-life planning is drivi...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes