Millennial Money: Use social media to pull in younger clients

Millennial Money – Episode 5

Hannah Godfrey
clock • 2 min read

In PA's latest Millennial Money episode, where experts dissect the money issues that matter most to millennials and those who advise them, advisers highlight how social media can be used to attract younger clients.

When asked if millennials' stereotypical favourite pastime - using social media excessively - could be used to attract new clients, both Informed Choice paraplanner Andy Bodman and Penguin Wealth trainee financial adviser Tom Davies agreed on its merits. "Social media matters a lot," says Bodman, in the video - which can be viewed by clicking the picture above. "Some 30% of our new business comes from social media and websites. It is there to stay and it needs to be used - and the more you use it, the better." He adds: "Millennials want advice that is available, easy to access and che...

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