Aegon announces 'Policy Plus' support services

The High Net Worth & Business Protection report, which drew upon a sample of 100 advisers in the UK, also found that the most valued additional support services are medical and counselling/wellbeing. "Support services come into their own at a time when customers need them most and their value is very clear," said Aegon head of claims and underwriting Simon Jacobs. "But that's only one aspect of having access to these services. "There's a move away from price being a leading factor when recommending a policy, with advisers increasingly saying clients are more receptive to protection if...