Boring Money launches platform and robo-advice fee calculator

Compares 20 D2C companies

Tom Ellis
clock • 2 min read

Consumer investment website Boring Money has launched a fee calculator so consumers can compare the cost of investing across a number of companies.

The fee calculator is limited to 20 D2C (direct-to-consumer) platforms and so-called robo-advisers and the sliding-bar calculator compares the cost of investing any amount split between ISAs, GIAs, SIPPs and JISAs. The calculator makes some pre-programmed assumptions, like fund and shares splits, to make it simpler for investors to use, but those with more experience can override the default settings to obtain more specific outcomes. Boring Money CEO Holly Mackay (pictured) said: "Trying to work out what we pay for investment services remains shockingly difficult. Customers tell us th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read