Robo-adviser runs out of Moola and shuts its doors

Email to clients this morning

clock • 1 min read

Robo-advice firm Moola is set to close at the end of February after a strategic review of its operations.

The firm told its clients this morning it had "regretfully decided to close" in effect from 27 February 2020. Moola said it would close all customer accounts, and all monthly payments to the firm would stop being collected from 17 January. The firm was founded by personal finance TV personality and Times Money Mentor executive editor Gemma Godfrey and bought by JLT Employee Benefits in July 2018. Boring Money founder and managing director Holly Mackay tweeted correspondence from the firm, telling its customers on general investment accounts they had one option available to them: "To s...

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