IFA saves client £150,000 after close shave with sophisticated 'Prudential' scam

'Just about believable'

Hannah Godfrey
clock • 3 min read

A financial adviser saved his client £150,000 after they came into contact with a sophisticated scam that appeared to be a legitimate Prudential product.

Daniel Williams (pictured), an IFA at Hull-based Morgan Williams, is part of the Personal Finance Society's (PFS) ScamSmart initiative, and described the scam as "the most sophisticated I've ever seen". A long-term client nearing retirement had £150,000 in cash after a product matured. They were looking to buy a holiday home in the near future, and were looking for a product to put the money into that protected them from the ups and the downs of the market, in a bid to avoid any risk of losing money for the new home.   Through a web search the client came across something called the P...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read
One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read