PA360: It's time for advisers to learn 'TikTok language'

Speaking at PA360

clock • 2 min read

Advisers must adapt to serve the next generation of potential clients and even learn the language of TikTok to address the business challenges of intergenerational wealth transfer, delegates at PA360 heard today (7 October).

Schroders head of UK intermediary solutions Gillian Hepburn highlighted the importance of implementing a new way to approach younger generations during her presentation at the conference. Young people are investing in products for challenge, competition, and novelty, she said "Some 40% of millennials and 46% of Generation Z feel stressed about their personal financial situation. The recent FCA survey found out that vulnerability in that age group was 40% over the last year and a half. "Two-thirds of single adults aged 24-30 have never left home or moved back into the family home. S...

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