HSBC is set to face accusations of greenwashing from the Advertising Standards Authority over recent adverts regarding its role in the climate change crisis.
According to a draft recommendation reported on by the Financial Times, the bank has been deemed to have misled customers in two separate adverts promoting its green initiatives, while excluding information about its financing of firms with substantial emissions. Published at bus stops in Bristol and London by the company, one said it would provide $1trn in financing for clients to transition to net zero, while the other offered a commitment to plant 2 million trees. The UK advertising authority judged the effect of the campaign was to lead customers to believe the bank was making "a ...
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