Survey: Young investors making more ethical and diverse investments

18 to 34 year olds listening to 'finfluencers'

Elliot Gulliver-Needham
clock • 2 min read

Young investors are far more likely than older investors to prioritise ethical and diverse investments, while also listening to 'finfluencers' (financial influencers) to make their investment decisions.

In a new survey, 82% of UK investors between 18 and 34 said they were willing to take a hit on returns for fully ethical investments, compared to just 36% of investors over 55. Furthermore, three quarters of young investors stated that they actively prioritise positive social impact when making investment decisions. The survey, which interviewed 1080 UK adults with over £10,000 invested, was conducted jointly by AML Group and The Nursery. Younger investors are now also increasingly holding higher risk and more diverse portfolios. 37% of young investors stated that they are making ‘hig...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers have opportunity to deepen private market engagement

Advisers have opportunity to deepen private market engagement

Most client allocations to private markets are either 5%-10% or 1%-5%

Isabel Baxter
clock 18 November 2024 • 2 min read
Royal London cuts number of governed range portfolios

Royal London cuts number of governed range portfolios

Renaming remaining portfolios to reflect level of investment risk

Jenna Brown
clock 18 November 2024 • 1 min read
AJ Bell cuts fees across multi-asset income range

AJ Bell cuts fees across multi-asset income range

£1.5bn of inflows this year

Beth Brearley
clock 14 November 2024 • 1 min read