Advised platform assets grow but net sales slump to £1.17bn

Quilter tops gross sales and True Potential tops net sales

Isabel Baxter
clock • 2 min read

Advised platform asset growth has increased but net sales have slumped, according to data from The Lang Cat.

Assets across all channels improved for every platform during Q4 2023, the first time this has happened since Q4 2021. The findings revealed that advised platform asset growth is up 5.34% to £575.14bn in Q4 2023 from £545.96bn in Q3 2023. Outflows for advised platforms were up 6.88% to £14.89bn in Q4 2023 compared to Q3 2023 (£13.93bn), hitting a record high of £53.18bn for 2023. Meanwhile, these outflows "hammered" net sales to lowest total of just £1.17bn in Q4 2023, down 70.11% on Q4 2022 (£3.92bn). Out of 21 advised platforms, 11 recorded negative net sales. The 11 platforms...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Foster Denovo expands platform deal with Nucleus' Third Financial

Foster Denovo expands platform deal with Nucleus' Third Financial

Third Financial was acquired by Nucleus last year

Sahar Nazir
clock 01 December 2025 • 2 min read
Parmenion to offer advisers wider portfolio analysis via Mabel Insights

Parmenion to offer advisers wider portfolio analysis via Mabel Insights

Advisers using Parmenion will gain access to tools

Sahar Nazir
clock 18 November 2025 • 1 min read
Aviva's adviser platform delivers 14% rise in net flows to £3.5bn

Aviva's adviser platform delivers 14% rise in net flows to £3.5bn

Improved retention across the adviser channel

Sahar Nazir
clock 13 November 2025 • 2 min read