Deputy Editor's View: Will technology truly bridge the advice gap?

The deputy editor's Friday Night Takeaway from 7 June

Jenna Brown
clock • 1 min read

This year's Intelliflo conference resulted in some attention-grabbing headlines.

First up, our most-read news story of the week quoting chief executive Nick Eatock. He told attendees that a gap in the client advice journey is a crucial issue the industry must look to address by better engaging with technology and digital-first solutions. Speaking at the tech firm's Innovate 2024 conference on 4 June, Eatock said an "advice journey gap" now existed alongside the more often discussed issue of the advice gap. Eatock cited Intelliflo research which found 94% of advisers feel their clients' advice journeys "are not as good as they could be". "This is most because of po...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Partner insight: Client needs, investment process and principles: What comes first?

Partner insight: Client needs, investment process and principles: What comes first?

As advisers shift to a solutions-based approach, how can they ensure they continue to place customer needs first?

Ken Scott, head of investment solutions at Royal London
clock 03 September 2024 • 2 min read
Editor's view: A cause for celebration

Editor's view: A cause for celebration

The editor's Friday Night Takeaway from 19 July

Jen Frost
clock 19 July 2024 • 2 min read
Editor's View: A fond farewell and a thank you from me to you

Editor's View: A fond farewell and a thank you from me to you

The editor's Friday Night Takeaway from 12 July

Hope Coumbe
clock 12 July 2024 • 2 min read