SJP: AI should be every advice firm's background assistant

'The value of advice still lies with the human financial adviser’

Sahar Nazir
clock • 2 min read

Artificial intelligence (AI) should be every advice firm’s background assistant, according to St James’s Place (SJP).

Speaking at the Financial Technology Research Centre's Artificial Intelligence in Financial Advice conference today (10 July), SJP head of AI and machine learning Wenyu Bai said AI should be firms' background assistant by helping add value to client meetings. "AI is the background assistant, but the value of advice still lies with the financial adviser," she told delegates. "The relationship with the adviser is the top thing the client values. Our AI strategy is to create a human centric AI. We want our partners to truly understand what their clients want. "We not only have technol...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: BRI Wealth Management raises money for homeless charity

Feel Good Friday: BRI Wealth Management raises money for homeless charity

Firm has raised £650 for Let’s Feed Brum

Professional Adviser
clock 20 December 2024 • 1 min read
Bank of England holds interest rates steady at 4.75% amid heightened inflation

Bank of England holds interest rates steady at 4.75% amid heightened inflation

Interest rates remain the same

Sorin Dojan
clock 19 December 2024 • 2 min read
How can we help get younger generations engaged with financial advice?

How can we help get younger generations engaged with financial advice?

'Don't lecture or school younger clients. Advisers should be able to listen and guide'

Richard Watkins
clock 19 December 2024 • 3 min read