SJP: AI should be every advice firm's background assistant

'The value of advice still lies with the human financial adviser’

Sahar Nazir
clock • 2 min read

Artificial intelligence (AI) should be every advice firm’s background assistant, according to St James’s Place (SJP).

Speaking at the Financial Technology Research Centre's Artificial Intelligence in Financial Advice conference today (10 July), SJP head of AI and machine learning Wenyu Bai said AI should be firms' background assistant by helping add value to client meetings. "AI is the background assistant, but the value of advice still lies with the financial adviser," she told delegates. "The relationship with the adviser is the top thing the client values. Our AI strategy is to create a human centric AI. We want our partners to truly understand what their clients want. "We not only have technol...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read
Advice consolidation: Reputation, regulation and a transforming market

Advice consolidation: Reputation, regulation and a transforming market

Growth alone is no longer enough

Isabel Baxter
clock 27 May 2026 • 5 min read