PFS Conference 2024: 'Augmented advice' will give clients best of both worlds

Advisers can scale-up by embracing technology

Jenna Brown
clock • 2 min read

Clients now want both real-time digital interfaces and the human touch from their financial adviser, leaving planners in a tough spot which technology will eventually solve, according to Monzo and Starling co-founder Jason Bates.

Speaking at the Personal Finance Society (PFS) conference today (12 November) in Manchester, Bates said clients wanted a "best of both worlds" but that was yet to be seen in practice. He said: "We are in this weird space in wealth where have a polarisation – tech solutions versus in-person stuff. In the medium term, where we are heading to is the hybrid approach. "People want the human touch but also real time digital interfaces." Bates said the "augmented adviser" would give the best of both worlds to clients and technology would eventually facilitate that. "How do you maintain...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advisers who are on board with technology outperform peers: Intelliflo

Advisers who are on board with technology outperform peers: Intelliflo

Generated more revenue and serviced more clients

Jen Frost
clock 28 April 2025 • 2 min read
Integrating AI into advice without losing the human touch

Integrating AI into advice without losing the human touch

Reinforcing trust through AI-enhanced personalisation

Tony Wilkson
clock 25 April 2025 • 4 min read
Why advice businesses need to 'invite AI to the table'

Why advice businesses need to 'invite AI to the table'

Will take away the ‘boring stuff’

Jenna Brown
clock 24 April 2025 • 3 min read