PFS Conference 2024: 'Augmented advice' will give clients best of both worlds

Advisers can scale-up by embracing technology

Jenna Brown
clock • 2 min read

Clients now want both real-time digital interfaces and the human touch from their financial adviser, leaving planners in a tough spot which technology will eventually solve, according to Monzo and Starling co-founder Jason Bates.

Speaking at the Personal Finance Society (PFS) conference today (12 November) in Manchester, Bates said clients wanted a "best of both worlds" but that was yet to be seen in practice. He said: "We are in this weird space in wealth where have a polarisation – tech solutions versus in-person stuff. In the medium term, where we are heading to is the hybrid approach. "People want the human touch but also real time digital interfaces." Bates said the "augmented adviser" would give the best of both worlds to clients and technology would eventually facilitate that. "How do you maintain...

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