Quilter has topped the table as the most recommended adviser platform in 2024 closely followed by Aviva, Defaqto data has revealed.
Quilter came out on top of the ten most recommended adviser platforms by value for 2024. Aviva was a close second, according to data drawn from Defaqto Engage. Defaqto pointed out that "a substantial gap is notable between the two leading platforms and the rest of the providers in the top ten". Transact was slightly ahead of AJ Bell, with Abrdn featuring in the top ten twice "without reaching the volumes of the top two adviser platforms". The findings are from Defaqto's whole of market data which includes more than 18,000 funds, 2,800 discretionary fund manager (DFM) model portfolio ...
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