Bring the bloggers into the social circuit

clock

Not every intermediary is convinced by the need to have a web presence of some kind. But at an internal conference yesterday - all about online development - I learned a couple of interesting things which have made me think again about the potential development of the internet and how tomorrow's consumers might seek and act when gathering information.

In our case, the day was about the changing face of publishing in light of social networking through the internet, but it occurred to me along the way (being socially active online) that very few financial intermediaries appear to be active online and yet the benefits could outweigh the fears some have. To lay out a few basic details, much of what was discussed was about how humans network socially, share information, how they seek it and now how this has evolved thanks to the internet. It's apparently the case people are not necessarily looking to get something out of the internet - on...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advice professionals using AI up 46% since 2025

Advice professionals using AI up 46% since 2025

According to Dynamic Planner’s Advice 26

Sophia Panayi
clock 01 July 2026 • 2 min read
The environmental AI impact advisers shouldn't ignore

The environmental AI impact advisers shouldn't ignore

'When it comes to AI and its impact on the environment, honesty is the best policy'

Carly Shute
clock 30 June 2026 • 4 min read
Tessa Lee: AI tools alone won't deliver better advice outcomes

Tessa Lee: AI tools alone won't deliver better advice outcomes

'The value of financial advice remains deeply human'

Tessa Lee
clock 29 June 2026 • 4 min read