It ain't what you do, it's the way that you do it

clock

It seems there are few in the industry willing to talk about it but a major regulatory deadline passed last Friday: firms' implementation date for the treating customers fairly (TCF) regime.

Until now, whenever I’ve asked an adviser what TCF actually means, firms have tended to respond by arguing everything it does is with the customer in mind so the new layer of regulation has had little impact on their businesses. However, a fresh perspective on the subject has left me wondering whether intermediary firms really understand what the FSA was looking for at implementation stage. Despite the work firms have to have done to show every aspect of their business process is TCF-compliant, it seems the real aim of treating customers fairly is to change the culture and behaviour of th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why the Kession ruling could reshape risk across financial promotion and AR structures

Why the Kession ruling could reshape risk across financial promotion and AR structures

‘Commercially, the implications are far-reaching’

Gareth Fatchett
clock 01 June 2026 • 5 min read
Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read