Adapting to a changing environment

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Ed Stuart-Brown, head of protection sales at Friends Provident, recommends advisers find alternative products to sell in these difficult market conditions

Although there's now light at the end of the recession tunnel, we're still all feeling its affects. The number of mortgage approvals slumped by 17% during January (This is London, 01/03/10), which has continued to make it more challenging for advisers to sell mortgage-related protection. I believe one way to thrive right now is to adapt your sales process and diversify by recommending alternative products. If you revisit your existing clients and cross-sell Business Protection, you could overcome current restrictions and capitalise on a market which is not reliant on mortgage sales. Y...

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