Lib Dem MPs have learnt social media is a two-way street

Facebook and Twitter may not have dominated the election, but they are impacting on the messy aftermath

clock

Whatever the outcome of the increasingly frenzied negotiations between the political parties at Westminster today, I think we have started to see how influential social media can be in modern political debate.

All through the election people were waiting for social media to exert a real influence and apart from the ridicule of the Tory press's smear campaign against Nick Clegg, it never really happened. Many commentators have already rushed to the conclusion that social media was the dog that didn't bark. They were premature. While the TV debates were always going to be the biggest novelty factor in the election campaign itself, although just how much influence they had is going to take some very thoughtful analysis, I think that social media is showing more of its potential in the aftermath o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Cautious' wealth managers reduce exposure to US following Trump's return

'Cautious' wealth managers reduce exposure to US following Trump's return

Biggest negative US sentiment swing for 15 years

Sahar Nazir
clock 02 April 2025 • 1 min read
Titan Wealth snaps up Workplace Advice Group

Titan Wealth snaps up Workplace Advice Group

Acquired business will ‘work closely’ with Titan Wealth Planning

Sahar Nazir
clock 01 April 2025 • 2 min read
FSCS deposit protection limit could rise to £110,000

FSCS deposit protection limit could rise to £110,000

Proposal would take effect from December 2025 if approved

Sahar Nazir
clock 31 March 2025 • 2 min read