Lib Dem MPs have learnt social media is a two-way street

Facebook and Twitter may not have dominated the election, but they are impacting on the messy aftermath

clock

Whatever the outcome of the increasingly frenzied negotiations between the political parties at Westminster today, I think we have started to see how influential social media can be in modern political debate.

All through the election people were waiting for social media to exert a real influence and apart from the ridicule of the Tory press's smear campaign against Nick Clegg, it never really happened. Many commentators have already rushed to the conclusion that social media was the dog that didn't bark. They were premature. While the TV debates were always going to be the biggest novelty factor in the election campaign itself, although just how much influence they had is going to take some very thoughtful analysis, I think that social media is showing more of its potential in the aftermath o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why good advice relies on asking difficult questions

Why good advice relies on asking difficult questions

Difficult questions a 'core feature' of good advice

Ahmed Bawa
clock 21 November 2025 • 4 min read
Advice firm revenues hit £6bn in 2024 but job numbers fall

Advice firm revenues hit £6bn in 2024 but job numbers fall

Retail investment adviser posts across all firms fell to 37,441

Isabel Baxter
clock 21 November 2025 • 2 min read
Feel Good Friday: Castlefield sponsors and takes part in annual sleepout

Feel Good Friday: Castlefield sponsors and takes part in annual sleepout

Event has raised £28,334 so far

Professional Adviser
clock 21 November 2025 • 1 min read