What the World Cup says about protection

The World Cup has sent the majority of the male population scurrying for a six pack of beer and the living room widescreen HDTV, or legging it to the nearest pub which has an even bigger widescreen HDTV. Conversations become exclusively about match analysis, speculation, commentary and opinion. On TV, big ‘other news' is relegated to 30 seconds or so before the attention of the news presenter shifts back to more football talk. Across the nation we cannot drown out the sound of vuvuzelas, which have become an irritating backing track to the whole World Cup machine. I am probably one...