Social networking is all the rage, but there are better ways to add value for clients, writes True Potential senior partner Daniel Harrison
It is hard to scan the news without reading about the boom in social networking. From blogging to tweeting, it seems everyone has an opinion on how to interact with other people. The BBC recently reported an 886% increase in Google Android phone shipments, and a quick glance at this week's trade papers confirms this is a hot topic in financial services too. Apparently, we all need an online strategy, as well as a way of keeping in touch with those we do business with. Social networking sites, such as Facebook and Twitter, are the buzzwords for some. However, there might be a better...
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