Armchair critic: Dear IFAs, do you not want my business?

Our armchair critic wants more advisers to embrace direct marketing

clock

Brendan Llewellyn on the merits of direct marketing in the advice space

So far this year, I have received a plethora of flyers, leaflets and over-50s life assurance offers. I've also been bombarded with 1,500 emails selling everything from Viagra to hair restoration (who told them?). I am regaled from all corners.  Well, nearly all. I am entirely un-regaled by any offers of financial advice. I happen to know I am not alone in this. I used to live in a village called Dollar. Suggestive enough, I suppose, so maybe money was always on the mind of its inhabitants. The resident financial adviser circulated leaflets offering seminars on financial planning at hi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Partner insight: Client needs, investment process and principles: What comes first?

Partner insight: Client needs, investment process and principles: What comes first?

As advisers shift to a solutions-based approach, how can they ensure they continue to place customer needs first?

Ken Scott, head of investment solutions at Royal London
clock 03 September 2024 • 2 min read
Editor's view: A cause for celebration

Editor's view: A cause for celebration

The editor's Friday Night Takeaway from 19 July

Jen Frost
clock 19 July 2024 • 2 min read
Editor's View: A fond farewell and a thank you from me to you

Editor's View: A fond farewell and a thank you from me to you

The editor's Friday Night Takeaway from 12 July

Hope Coumbe
clock 12 July 2024 • 2 min read