Blog: Understanding why people don't want your advice

David Brooks looks at one reason why so many people think advisers' services are redundant...

clock

When asked why they wouldn't pay for a financial adviser, 59% of over-55s said they don't feel they need it, according to a recent survey. David Brooks looks at one reason why so many people think your services are redundant...

Those of us in the advice industry often struggle to convince people of the benefits of advice. We may be seen as self-serving and over-complicating the issue. While that may be true for some, for some of the time, a recent survey by comparison website Money suggests 59% of over-55s shun financial advice because they feel they don't need it. I have no doubt that some in that number don't need advice for many reasons. However, I don't think that many fit in that category. I feel confident that many in that category have no idea how little they know on the topic of pensions and al...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why advisers shouldn't rush into private markets

Why advisers shouldn't rush into private markets

'There's only so long the hamster wheel can keep turning'

Justin Cash
clock 15 December 2025 • 4 min read
Adviser workload set to rocket ahead of IHT on pensions changes

Adviser workload set to rocket ahead of IHT on pensions changes

Large volumes of clients will need reviews of financial plans

Isabel Baxter
clock 15 December 2025 • 3 min read
Advising silver splitters: Legal insight for older clients getting a divorce

Advising silver splitters: Legal insight for older clients getting a divorce

Why is divorce becoming more common in older clients?

Katharine Bundell
clock 15 December 2025 • 4 min read