Blog: Understanding why people don't want your advice

David Brooks looks at one reason why so many people think advisers' services are redundant...

clock

When asked why they wouldn't pay for a financial adviser, 59% of over-55s said they don't feel they need it, according to a recent survey. David Brooks looks at one reason why so many people think your services are redundant...

Those of us in the advice industry often struggle to convince people of the benefits of advice. We may be seen as self-serving and over-complicating the issue. While that may be true for some, for some of the time, a recent survey by comparison website Money suggests 59% of over-55s shun financial advice because they feel they don't need it. I have no doubt that some in that number don't need advice for many reasons. However, I don't think that many fit in that category. I feel confident that many in that category have no idea how little they know on the topic of pensions and al...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Govt policy shift reignites debate around role of cash ISAs

Sahar Nazir
clock 28 January 2026 • 5 min read
Depledge Strategic Wealth Management backs CISI financial planning push

Depledge Strategic Wealth Management backs CISI financial planning push

‘Financial planning is for every week’

Jenna Brown
clock 28 January 2026 • 2 min read
What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read