Blog: Understanding why people don't want your advice

David Brooks looks at one reason why so many people think advisers' services are redundant...

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When asked why they wouldn't pay for a financial adviser, 59% of over-55s said they don't feel they need it, according to a recent survey. David Brooks looks at one reason why so many people think your services are redundant...

Those of us in the advice industry often struggle to convince people of the benefits of advice. We may be seen as self-serving and over-complicating the issue. While that may be true for some, for some of the time, a recent survey by comparison website Money suggests 59% of over-55s shun financial advice because they feel they don't need it. I have no doubt that some in that number don't need advice for many reasons. However, I don't think that many fit in that category. I feel confident that many in that category have no idea how little they know on the topic of pensions and al...

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