Blog: Understanding why people don't want your advice

David Brooks looks at one reason why so many people think advisers' services are redundant...

clock •

When asked why they wouldn't pay for a financial adviser, 59% of over-55s said they don't feel they need it, according to a recent survey. David Brooks looks at one reason why so many people think your services are redundant...

Those of us in the advice industry often struggle to convince people of the benefits of advice. We may be seen as self-serving and over-complicating the issue. While that may be true for some, for some of the time, a recent survey by comparison website Money suggests 59% of over-55s shun financial advice because they feel they don't need it. I have no doubt that some in that number don't need advice for many reasons. However, I don't think that many fit in that category. I feel confident that many in that category have no idea how little they know on the topic of pensions and al...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: The devil in the Budget detail

News editor's view: The devil in the Budget detail

The news editor's Friday Night Takeaway from 30 October

Isabel Baxter
clock 30 October 2026 • 2 min read
What's spooking financial advisers this Halloween?

What's spooking financial advisers this Halloween?

Experts share what's keeping the profession awake this spooky season

Professional Adviser
clock 30 October 2026 • 4 min read
Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Event takes place January 2027

Professional Adviser
clock 30 October 2026 • 1 min read