George's next generation: How to get 'kids' investing

Customer service is key

clock • 3 min read

Last week's budget contained a few nice surprises for investors, among them a new Lifetime ISA (LISA) to help young people save. But are we likely to see an influx of early-30s clients? It could still be a hard sell, writes Darius McDermott

It's no secret 'millennials' are struggling. The juggling act of buying a home, starting a family and saving for retirement is harder than it has ever been. Our Chancellor seems to be obsessed with the 'next generation'; he steadfastly repeated the phrase throughout his budget speech. Yet I'd take a punt most of our clients celebrated their 30th birthdays some years ago. Our industry's future depends on us building trust and relationships with a new wave of investors. Increased incentives from the government alone aren't going to be enough to turn the tables. What are the best ways we...

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