Kelly Clifford: Seven reasons to build up a niche

A niche is a focused, targetable segment of the market. You may be a specialist providing a service that focuses on the specific needs of an identified client group that is not being addressed in such detail by the other players in your sector. Nevertheless, it is important to understand there is in fact a difference between your identified niche and your target market. Your target market is a specific identifiable group of people you want to do business with - for example, women in the city, entrepreneurs or small and medium businesses in a particular revenue range - whereas your niche ...