Phil Bray: How effective is your use of social media?

I've been thinking about social media more than usual this week. Firstly, I was interested to read the results of Intelliflo's recent social media survey. Secondly, I've had several very interesting conversations about what constitutes effective use of social media. Let's start with the Intelliflo survey Intelliflo found the top three most popular social media networks, used by advisers for business, were: LinkedIn (59%) Twitter (43%) Facebook (41%) It's interesting to compare the amount of traffic adviser websites get from each of these platforms. My initial hypothes...