Darren Smith: Driving client trust

Develop ‘soft skills’

clock • 3 min read

When anyone approaches a financial adviser, their various qualifications will immediately be put under the spotlight but, writes Darren Smith, it is actually an adviser's soft skillset that will ultimately drive trust

In a world where fake news is a genuine concern, it should not come as a surprise to find that distrust is rampant. This distrust is seeping into all industries and interactions, with the impact varying depending on the nature of the industry. For the financial advice sector, a lack of trust is heavily detrimental because trust is a crucial component to any relationship between a financial adviser and their client. The next generation of advisers needs to be equipped with the skills necessary not only to deliver high-quality advice but, increasingly, the skills necessary to build connect...

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