Dawn Hyams: Millennials - willing to learn but nowhere to turn

Failing to engage millennials a missed opportunity

clock • 6 min read

The investment and advice sectors must stop putting millennials in the 'too difficult' box, writes Dawn Hyams - after all, in a few years' time, these savers will be their core clients

In a connected age, where the quality of the customer experience has become increasingly important across sectors, the financial industry faces a challenge - though also an opportunity - in engaging the next generation of clients. Many other consumer-focused sectors have been developing greater client interaction and engagement through digital channels and the financial organisations that do this best will likely benefit most from an increasingly digitalised client base. Recent consumer research with more than 2,000 end-investors, conducted by The Wisdom Council and delving into the s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Keir Starmer: We must 'embrace the harsh light of fiscal reality'

Keir Starmer: We must 'embrace the harsh light of fiscal reality'

Starmer to speak ahead of Autumn Budget on 30 October

Linus Uhlig
clock 28 October 2024 • 2 min read
Investor appetite diverges by age as Budget worries sour older generations

Investor appetite diverges by age as Budget worries sour older generations

Abrdn's Savings Ladder index

Linus Uhlig
clock 25 October 2024 • 3 min read
Editor's view: SJP Academy and FCA finfluencer crackdown

Editor's view: SJP Academy and FCA finfluencer crackdown

The editor's Friday Night Takeaway from 25 October

Jen Frost
clock 25 October 2024 • 3 min read