The investment and advice sectors must stop putting millennials in the 'too difficult' box, writes Dawn Hyams - after all, in a few years' time, these savers will be their core clients
In a connected age, where the quality of the customer experience has become increasingly important across sectors, the financial industry faces a challenge - though also an opportunity - in engaging the next generation of clients. Many other consumer-focused sectors have been developing greater client interaction and engagement through digital channels and the financial organisations that do this best will likely benefit most from an increasingly digitalised client base. Recent consumer research with more than 2,000 end-investors, conducted by The Wisdom Council and delving into the s...
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