Simon Evan-Cook: Why investors need more imagination

'Imagine a world different to today'

clock • 4 min read

Maybe it is the natural optimist in us, but imagination often goes missing when investing, writes Simon Evan-Cook. Especially when many are stuck shovelling their money into yesterday's winners …

Mass surveillance? States tampering with the media? Home-entertainment devices that transmit from the home as well as to it? Hard to know if I'm describing life today or in George Orwell's 1984.  Published in the late 1940s, 1984 was a work of imagination that served as the ultimate risk warning and our fear of Orwell's fictional dystopia has since helped to prevent it from happening. Seventy years later, our data-obsessed industry, which measures risk to two decimal places, could do with a little more of that imagination.  We are all in the risk-management business. We have to manage...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Multi-Asset

'High returns bring high risks': AI pace of change catches some off guard

'High returns bring high risks': AI pace of change catches some off guard

From ‘future theme’ to investment reality

Jen Frost
clock 21 August 2026 • 10 min read
Opposites attract when it comes to blending multi-asset funds

Opposites attract when it comes to blending multi-asset funds

'We therefore need to go way beyond knitting together active and passive approaches'

Paul Ilott
clock 14 August 2026 • 3 min read
Three investment themes advisers should be watching

Three investment themes advisers should be watching

In the second half of 2026

Rob Burdett
clock 31 July 2026 • 4 min read