Mapped or targeted risk? Plugging multi-asset into the advice process

The terms risk-mapped and risk-targeted are often misunderstood and used interchangeably. This is incorrect and the two terms should not be confused. The key difference between risk-mapping and risk-targeting is that the former is a process for aligning funds into a suitability framework based on a unique risk-scoring algorithm and the latter is an investment approach to managing fund solutions. A suitability framework in this context could represent a centralised investment proposition.  Risk-mapping is the process of linking or scoring any fund, or family of funds, into a suitabilit...