Editor's View from the Desk #1: 'Reaching out' as we enter a new stage in the coronavirus crisis

Doing all we can to support readers

Katrina Lloyd
clock • 3 min read

It is the starting phrase of an email that usually strikes terror into the heart of any right thinking person, but 'reaching out' digitally to our readers seems to be the right thing to do in today's bewildering times.

So welcome to our new regular blog called 'View from the Desk' which will offer insights from myself, the other editors at PA's parent company Incisive Media and external guest editors on the key issues for ourselves and our markets as we all try to navigate what could be some very tough times ahead. I appreciate the 'desk' could become the 'kitchen table' sooner rather than later, but the sentiment remains the same.      I toyed with the idea of an Editor's diary - as who doesn't write a blog these days - but this is 2020 after all, and at least it relieves the pressure of trying to ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: 40s are the new 50s - a move in the right direction? 

News editor's view: 40s are the new 50s - a move in the right direction? 

The news editor's Friday Night Takeaway from 1 May

Isabel Baxter
clock 01 May 2026 • 3 min read
Feel Good Friday: FOS chooses Dementia UK as charity partner

Feel Good Friday: FOS chooses Dementia UK as charity partner

Will support Dementia UK over the next two years

Professional Adviser
clock 01 May 2026 • 1 min read
Why 50:50 parenting doesn't necessarily mean no child maintenance

Why 50:50 parenting doesn't necessarily mean no child maintenance

'In many cases, one parent will meet a greater share of the children’s financial needs'

Clizia Motterle
clock 01 May 2026 • 4 min read