Editor's View from the Desk #1: 'Reaching out' as we enter a new stage in the coronavirus crisis

Doing all we can to support readers

Katrina Lloyd
clock • 3 min read

It is the starting phrase of an email that usually strikes terror into the heart of any right thinking person, but 'reaching out' digitally to our readers seems to be the right thing to do in today's bewildering times.

So welcome to our new regular blog called 'View from the Desk' which will offer insights from myself, the other editors at PA's parent company Incisive Media and external guest editors on the key issues for ourselves and our markets as we all try to navigate what could be some very tough times ahead. I appreciate the 'desk' could become the 'kitchen table' sooner rather than later, but the sentiment remains the same.      I toyed with the idea of an Editor's diary - as who doesn't write a blog these days - but this is 2020 after all, and at least it relieves the pressure of trying to ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

'Different perspectives around the table bring breadth of thinking'

Professional Adviser
clock 03 November 2026 • 1 min read
FCA responds to Treasury Committee concerns over potential Budget leak

FCA responds to Treasury Committee concerns over potential Budget leak

Nikhil Rathi responds

Isabel Baxter
clock 03 November 2026 • 3 min read
Young adults lacking mental capacity will gain access to Child Trust Funds

Young adults lacking mental capacity will gain access to Child Trust Funds

Government proposals to benefit up to 126,000 young adults

Sophia Panayi
clock 03 November 2026 • 3 min read