Editor's View from the Desk #1: 'Reaching out' as we enter a new stage in the coronavirus crisis

Doing all we can to support readers

Katrina Lloyd
clock • 3 min read

It is the starting phrase of an email that usually strikes terror into the heart of any right thinking person, but 'reaching out' digitally to our readers seems to be the right thing to do in today's bewildering times.

So welcome to our new regular blog called 'View from the Desk' which will offer insights from myself, the other editors at PA's parent company Incisive Media and external guest editors on the key issues for ourselves and our markets as we all try to navigate what could be some very tough times ahead. I appreciate the 'desk' could become the 'kitchen table' sooner rather than later, but the sentiment remains the same.      I toyed with the idea of an Editor's diary - as who doesn't write a blog these days - but this is 2020 after all, and at least it relieves the pressure of trying to ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: The devil in the Budget detail

News editor's view: The devil in the Budget detail

The news editor's Friday Night Takeaway from 30 October

Isabel Baxter
clock 30 October 2026 • 2 min read
What's spooking financial advisers this Halloween?

What's spooking financial advisers this Halloween?

Experts share what's keeping the profession awake this spooky season

Professional Adviser
clock 30 October 2026 • 4 min read
Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Event takes place January 2027

Professional Adviser
clock 30 October 2026 • 1 min read