With clients demanding more attention, and traditional meetings off the agenda due to Covid-19, some advisers have faced a steep learning curve as they incorporate new technologies and online media into how they work. Here Benedict Kingsmill looks at how the sector is adapting and how advisers can continue to stay relevant and accessible as new generations start to invest
Financial advisers have been talking about the need to digitise how they work for a number of years, but the issue has been accelerated by the events of 2020. As advisers and their clients have been forced to work from home, and uncertainty has reigned in the markets, the sector has had to adapt quickly to ‘the new normal,' by embracing a virtual and more responsive approach. However, in many cases, these changes have been a long time coming, as advisers aim to keep up with an increasingly digital world. A new study of financial advisers across Europe by Greenwich Associates, commissi...
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