How advisers ask clients questions on ESG will be crucial, writes Heather Hopkins, who explains why getting the phrasing right is the first step on the road to sustainable investing with purpose
Historically, most investors have put ESG investing into a bucket, regarding it rather like veganism - a niche that is not for them. With so much changing in the world (including a wide acceptance of veganism) making sustainable investment choices is heading towards being part of the mainstream of investing. In our interviews with fund managers, gatekeepers and advisers for our latest ESG tracking study, we consistently heard about steady growth in interest in ESG investing. About 12% of advised client assets are being invested in ESG funds or solutions and this has been driven by cli...
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