How to change up the tune of pension messaging

Johanna Nelson breaks down switching the ‘R.E.M’ status quo

clock • 3 min read

Johanna Nelson sets out five ways to improve pension messaging and bring it into the real world...

Imagine retirement and the vision of a stock-picture-perfect grey-haired, blue-eyed couple strolling along the seashore washes into your brain. I don't know about you but the retired folk I know generally do not look like the professional models in thousands of photographs companies use to illustrate their retirement services. And the theme tune to accompany their idealised coastal ambling? ‘Shiny Happy People' by American rock band R.E.M would be the obvious choice but not the right one. It has always been a struggle to convince people to be more interested in how to pay for tomor...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Pension engagement only way to cut 'retirement anxiety'

Pension engagement only way to cut 'retirement anxiety'

Verona Kenny says industry has ‘moral duty’ to push engagement

Jenna Brown
clock 23 April 2025 • 3 min read
L&G becomes first pension provider to complete dashboards ecosystem connection

L&G becomes first pension provider to complete dashboards ecosystem connection

Provider finalised its connection to the ecosystem today

Holly Roach
clock 17 April 2025 • 1 min read
How public sector pensions impact divorce proceedings

How public sector pensions impact divorce proceedings

'The ripple effects of the McCloud Remedy continue to be felt in divorce proceedings'

Vanessa Gardiner
clock 15 April 2025 • 5 min read